VDX.tv

VDX.tv is a global TV and video advertising technology company. It helps brands reach relevant audiences across television, smartphones and laptops through cross-screen advertising, with a focus on engagement, product education and measurable real-world outcomes. The company operates worldwide and serves advertisers in 13 industry verticals, among them automotive, consumer goods, education, financial services, media and entertainment, pharma, political advertising, retail and travel.

Its proprietary products, TV Magnify and Video Magnify, extend video advertising to personal digital screens. TV Magnify allows advertisers to serve the same TV commercial to every household member's individual devices, creating what the company calls a magnified brand experience designed to drive attention, relevancy, interactivity and frequency. Video Magnify applies a similar cross-screen approach to digital video advertising to produce measurable outcomes. The underlying technology covers multi-screen ad delivery, audience targeting, and attention and engagement measurement, including full-funnel and mid-funnel video campaigns.

VDX.tv employs more than 400 people in a globally distributed workforce, with an average employee tenure of 8.1 years. The company was founded as part of Exponential Interactive and cites a 25-year track record in digital advertising innovation. Its engineering work spans martech and adtech platform development. Organisationally, the company describes itself as operating through self-orienting teams with minimal hierarchy, oriented towards maximum impact.