JoJo Maman Bébé

JoJo Maman Bébé is a boutique mother and baby brand founded in 1993 by Laura Tenison, who launched the business as a mail-order operation while recovering in hospital from a car crash. It has since grown, self-funded and founder-led, into what it describes as the UK's leading boutique mother and baby brand, with more than 80 stores across the United Kingdom and an international presence beyond its domestic market.

The company's range covers three areas: maternity wear designed for comfort and practicality through pregnancy; baby products and essentials for early parenthood; and children's clothing and essentials for the early years. It sells through brick-and-mortar retail, its website and the catalogue channel it started with, and positions itself on thoughtful design and quality across the range.

JoJo Maman Bébé is a Certified B Corporation, reflecting a stated commitment to social and environmental responsibility. Its founding belief is that children should be free to be children - silly, messy, curious and imaginative - and this underpins both product design and brand identity. The business has operated for more than three decades and remains rooted in the entrepreneurial, self-funded growth model established at its founding.