Herbalife
Herbalife, founded in 1980 and NYSE-listed (HLF), develops nutrition, weight-management and personal-care products distributed in more than 90 countries through independent distributors.
Herbalife is a global health and wellness company that develops and distributes nutrition, weight-management and personal-care products. Founded in 1980 by Mark Hughes, it is headquartered in the United States and listed on the New York Stock Exchange under the ticker HLF. The company operates in more than 90 countries and serves millions of customers.
Products span protein shakes for meal replacement and weight management, vitamin and dietary supplements, herbal and wellness teas, aloe-based hydration products, sports nutrition for fitness and athletic performance, and skin and body care. The company describes its formulations as science-backed and applies manufacturing quality control standards across its product lines.
Distribution runs exclusively through a network of trained independent distributors, who provide personalised coaching, support and accountability to customers pursuing weight-management, fitness and wellness goals. This direct-selling model is built around one-on-one service rather than retail channels.
Technical domains within the business include nutritional science, dietary supplement formulation, sports nutrition, skincare and body care formulation, manufacturing quality control and direct-selling distribution technology. The company states a mission of improving nutrition habits worldwide and a culture of continuous innovation in nutrition and wellness.