Australian energy retailer founded in 2017, giving households real-time wholesale electricity prices with no markups, plus automation for batteries, EVs and smart home energy use.
Amber Electric is an Australian energy retailer founded in 2017 by Chris Thompson and Dan Adams. It gives households direct access to real-time wholesale electricity prices, passing through the cost of power with no markups and charging only a flat monthly subscription fee. The company's stated mission is to accelerate Australia's transition to 100% renewable energy, and it positions itself as distinct from traditional energy retailers in both pricing model and purpose.
Its product line combines retail with automation. Amber energy retail supplies electricity at wholesale cost. SmartShift automation automatically shifts customers' energy usage to times when power is cheapest and greenest. For homes with batteries and electric vehicles, Amber optimizes charging and discharging to maximize savings, including selling energy back to the grid when prices spike.
The work spans several technical domains: energy technology, smart home automation, real-time pricing, battery optimization, EV charging optimization and grid energy trading. The company operates in the energy retail, renewable energy, smart home energy, electric vehicle and home battery storage sectors, and its geographic presence is Australia.
